The second decade of the 21st century has proved to be a challenging time for businesses across the globe, including those that are offering products and services to residents of the United States. Those offering specialized medical services such as plastic surgery saw decreased demand caused by the disruptions of the global pandemic – and the effects on discretionary spending caused by ever-increasing interest rates and cost of living.
Strangely enough, the plastic surgery market has rebounded now that the restrictions governing person-to-person contact have largely been lifted. According to The American Academy of Facial Plastic and Reconstructive Surgery demand for facial plastic surgery is showing enormous growth.
The results of these market trends are that the plastic surgery sector has become ever more competitive. Practices have been forced to focus on marketing in order to grow their client base.
However, at the same time, plastic surgeons need to ensure that every cent spent on marketing delivers an exceptional return on investment.
Most plastic surgery specialists have been quick to realize that the Internet is one of the most powerful channels when it comes to attracting new clients. However, as most Internet consultants will be quick to point out, it’s simply not enough to have a website, content is king.
That means having a navigable site that offers prospective clients all the information that they require in order to make the decision to use the services of the practice, but it also means that plastic surgery SEO has become increasingly important.
Search Engine Optimization (SEO) is the art and science of including keywords in copy and as an integral part of background information and descriptors that anchor images and video to the website. Great SEO practice is the key to elevating the practice when it comes to SERPs – Search Engine Results Pages. In short, professional content on a web page and better SEO practice mean appearing higher up on search engine results. The ideal spot is to appear on the first page of these Google results when a potential client searches for plastic surgery services.
But why is plastic surgery SEO so pivotal? Surely other marketing initiatives could do the same job? In short, the answer is a resounding no. Research by BrightEdge (www.brightedge.com) has indicated that 53% of business inquiries across the globe are the result of ‘Organic Search’ – that is using a search engine to find information on services and organizations. According to that same research, this percentage is growing rapidly.
There is also the cost factor. Traditional marketing can be expensive when one uses some of the established channels such as radio and television. The Internet offers a cost-effective channel that provides measurable results due to the availability of robust analytical tools. In short, campaigns and plastic surgery SEO content can be easily and rapidly fine-tuned to deliver exceptional reach and messaging effectiveness.
Plastic surgeons who are not leveraging the almost unlimited reach of the Internet are at a distinct competitive disadvantage. Reach out to a professional Internet service provider today.
Johnny Chen Media Houston SEO
Plastic Surgery SEO
9908 Spring Shadows Park Cir, Houston, TX 77080